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The Amazing Growth in Mobile Advertising


 

One of the most amazing changes happening in the world of marketing is the huge, exponential growth in money spent on mobile advertising.

In exactly the same way as happened in the first decade of the 21st century with Internet advertising, mobile advertising is now set to explode and become one of the main methods that companies across the world advertise their products and services.

In 2006, the amount of money spent on mobile advertising in the USA stood at $421 million. Just one year later, in 2007, that figure stood at $2.8 billion. That’s a staggering 665% increase in a single 12 month period. The rate of growth continues to press forward at lightening speed.

In 2015, industry analysts predict that mobile advertising will reach $28.8 Billion. By 2020, it is also predicted that the smartphone will become the number one device used in the USA to access the Internet.

This can only mean that mobile advertising is going to get bigger and bigger with every passing year.

The big internet companies in Silicon Valley are investing billions of dollars in mobile advertising technologies and infrastructure. In 2009, Google bought AdMob for $750 million. AdMob is one of the largest mobile advertising companies in the world, and serves more than 40 billion mobile banners and text ads every month across its network. In a similar move Apple acquired Quattro for $275 million.

Google has a wealth of experience in the advertising industry; experience it has built up over the years with its incredibly successful AdWords advertising platform, which earns the company 95% of its profits and runs to tens of billions of dollars in annual revenue.

This large scale investment  from such successful, experienced companies points to mobile advertising continuing to grow and becoming more and more sophisticated every year.

It also represents a massive new opportunity for companies that embrace the new technology.

Unlike computers, most people have their Mobile phone with them virtually 24/7. This means that your business can get your marketing message across to your customers more easily and more frequently than ever before.

The huge growth in mobile advertising is just one of the signs of the mobile revolution that is sweeping the world.

Now is the time for your business to take advantage of this incredible change in communications and ‘ride the wave’ to make as much money as possible!